KATIE MELLOR
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BUTTERFINGER SNACKERZ

Butterfinger is releasing a new candy that is a departure from their traditional bar. Our task was to create excitement around this product and make it seem like it still belongs in the Butterfinger family. 

We created the "sneakability campaign" which encourages people to sneak their Snackerz in order to avoid sharing them.

"The snack too good to eat in public."

 The campaign will first launch with a grand Snackerz sneakability tour where influential instagrammers from across the country will be taking over Snackerz Instagram feed. They will be hiding Snackerz in various locations around their city for people to find.   The Snackerz website will explain more about the campaign and will show where Snackerz is heading next.

The campaign will first launch with a grand Snackerz sneakability tour where influential instagrammers from across the country will be taking over Snackerz Instagram feed. They will be hiding Snackerz in various locations around their city for people to find. 

The Snackerz website will explain more about the campaign and will show where Snackerz is heading next.

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 We will also showcase a selection of Snackouflages that we created so you are able to eat your Snackerz in secret. 

We will also showcase a selection of Snackouflages that we created so you are able to eat your Snackerz in secret. 

 When you click on a certain Snackouflage it will give you detailed instructions on how to recreate it yourself.  

When you click on a certain Snackouflage it will give you detailed instructions on how to recreate it yourself.
 

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