KATIE MELLOR
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SECRET MEAN STINKS

About the same time that girls start to need deodorant, they also start to experience bullying either as victims, instigators, or bystanders. The Mean Stinks campaign is an anti-bullying movement from Secret Deodorant aimed at teen girls.

Awards Won
Cannes (Media Silver Lion - Best Use of Branded Content & Sponsorship; 
Shortlisted - Viral Cannes Awards) 
ADC (gold - interactive) 
Clio (bronze - direct:mixed marketing)
OneShow (2 bronze pencils - interactive & entertainment) 
D&AD award (digital/social media) 
National ADDY (silver)

 

 

CASE STUDY! 

 
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