I'm an Art Director, but sometimes I write radio spots. It doesn't take long to demonstrate how fast Quikrete fast-setting concrete does its thing. 10 seconds, in fact.
Credit for this campaign goes to Mitch Bennett and Wes Whitener. They were just nice enough to let us pitch in on it.
2017 Radio Mercury Award Winner
2017 London International Awards - Bronze
2017 Clios - Bronze
2017 2x One Show Shortlist