KATIE MELLOR
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COKE + NASCAR

People love the unpredictability of NASCAR. The underdog wins, the blown tires, and the conflict all fuel the love of the sport. But with that unpredictability comes a problem for Coca-Cola- how to create real time shareable content. So we created the NASCAR driver photo booth. This allowed us to make assets that are ownable, shareable and unique for almost any Coke race moment way before the moment happens. 

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