KATIE MELLOR

1000 NAME CELEBRATION

Coke has more names than ever on bottles this summer. Over a thousand of them.

Instead of creating a single radio spot to highlight them all, Fitzco decided to write custom tunes for every name. 1,050 to be exact. Here are a couple of my favorites that I wrote.

Find your name and song here: shareacoke.com/summer

Awards won:

One Show Best in Category & Gold / Radio Custom Content
One Show Silver / Innovation in Radio
One Show Silver / Experiential Radio
One Show Bronze / Craft Use of Music
One Show Merits / Mobile, Innovation in Social, Integrated, Craft
Cannes Silver and Bronze Lions / Brand Experience & Activation
Cannes Silver Lions x2 / Radio & Audio
Cannes Bronze Lion / Digital & Social Real-time Response
Cannes Bronze Lion / Media - Branded Content for Digital or Social
Cannes Lions Shortlists x9
Art Directors Club Silver Cube / Innovation
D&AD Wood Pencil / Crafts for Advertising
D&AD Wood Pencil / Use of Radio & Audio
Webby People's Voice Nominee / Real-Time Response
Webby Honoree / Technical Achievement
New York Festivals / First Prize, Second Prize x2, Third Prize
Radio Mercury Awards / Best of Show
Creativity's Integrated & Interactive Campaigns of the Year

Featured on:
BillboardAd AgeCreativity-OnlineFood & WineDesign TaxiPSFKFood52graffica